Weinberg: Right after we realized we had a good idea, we focused mainly on how to continue to grow and get more users and have them refer each other. We didn’t have a product yet but people started signing up anyway.Īdams: What lessons did you learn from that success?

At the beginning I just put a link at the top and sent the person to another site that said, sign up for this product. People were searching for other people and my site was coming up first. Then all of a sudden this random site I put up started getting 10,000 searches a day. Six months later I had completely forgotten about it. Back then it took Google six months to index things. I just made pages of these names on the hunch that people would be searching for names on the Internet. One day I decided to make up pages of fake names, taking first and last names from popular names tracked by the Census. Weinberg: I was trying all these different side projects. Adams: How did you get people to sign up for a product that didn’t exist?

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